- Food waste is a serious problem with environmental, economic and social consequences. I am impressed with how the youth company Godt i glass UB is taking steps to reduce food waste by, for example, making jams - says Minister of Agriculture and Food Sandra Borch.

Cut down on food waste

In 2020, approximately 86 kilograms of edible food was thrown away per capita in Norway . Godt i glass UB is committed to reducing food waste and is actively working to produce innovative, exciting and tasty fruit and vegetable jams. The result is tasty marmalade made of tomatoes, onions, chili, apples, carrots and pumpkins. The youth company thinks about sustainable development at all stages of its activity.

Jury's reason: The first prize was won by a group of students who made an impression on the entire jury. The word "sustainable development" is repeated throughout the company's profile and value chain. They have worked well with the business community and highly appreciate the potential for value creation in the future. Students make every effort to reduce food waste. They make fantastic and varied products from raw materials that would otherwise be thrown away. The group seemed knowledgeable, lovely and very committed.

High level of this year's youth companies

The "Jord-fjord-bord" award is given to young companies from the educational programs of Naturbruk and Restaurant- og matfag. The jury evaluates the participants in terms of product innovation, value creation needs and potential, sustainable development compared to other products on the market, cooperation with work and business, and how the youth company cares about health and safety for itself and its clients. In total, 11 youth companies took part in it.

The second place went to Gardsprodukter UB, who made a calf brush. Cows like to play and rub. This increases their satisfaction and well-being. However, calves are often overlooked when it comes to such welfare products. Therefore, Gardsprodukter UB has developed a practical, affordable and durable product that is adapted to the calves. The jury awarded the youth company an additional plus for taking seriously the needs of the youngest in the barn.

Whale meat burgers

Third place went to the company Kvalmaten UB, which developed hamburgers made from whale meat. Whale meat is a rich source of protein, iron, vitamins and Omega-3 fatty acids. Moreover, it is a sustainable resource that can help reduce greenhouse gas emissions by partially replacing other products. Yet few in Norway feed on whales, and less than half of the annual quota for minke whales is used each year. The jury awarded them a plus for their strong focus on health and safety for both themselves and the client.

Composition of the Jury

The jury consisted of: Elisabeth Skjegstad (jury leader) from the Information Office for Fruit and Vegetables, Kjetil Hestad from Sjømatbedriftene, Solveig Lygre from the Association of the Baking and Confectionery Industry, culinary blogger Helle Bakelland from Hellesfoodstory, Tor Johan Burvald-Nyvoll from the Ministry of Agriculture and Food and Marthe Bogstad Mjølkebonde from Kløfty, Norwegian Farmers' Association.