Among the factors that are important when purchasing food, the "made in Norway" argument has become important. As many as 53% say it is true food produced in Norway is important and they emphasize it when buying food for themselves and their family. In relation to the last one, in 2019 there was a 5% increase in people choosing Norwegian food. All nutritional facts figures were presented at Hørte Gård in Sylling on May 24.05.2022, XNUMX.
More and more families with young children choose Norwegian cuisine
- The most important factors when choosing food in a store are fresh, healthy, cheap and produced in Norway. Of these 4 most important factors is the information that the food is produced in Norway. This factor shows the largest increase in 2019-2021, by 5 percentage points, says Tove Larsen, brand research director at Ipsos Norway.
Norwegian preference is the highest in Central and Northern Norway (as much as 57%), and the lowest in Oslo (45%). Parents of little ones children are among those who place the greatest emphasis on production in Norway - sums up Larsen.
Norwegian cabbage wins
Hørte Gård's business includes the production of cabbage. Minister Sandra Borch was acquainted with both data. It is about Ipsos / Spisefakta and with the results of a recent campaign to increase sales and extend the Norwegian cabbage sales season. Behind the campaign is a unique collaboration between Nyt Norge, the Vegetable Producers Cooperation Council and the Fruit and Vegetable Information Office.
The Nyt Norge marking facilitates the selection of a Norwegian product
We win consumers on the store shelf if the product is clearly marked New Norge. It is, and it agrees with the Census figures. Norwegian consumers want food produced in Norway, and we will make it easier for them to find it in the store, said CEO Nina Sundqvist of the Norwegian Food Foundation. The Norwegian Food Foundation stands behind the official mark of Norwegian origin; Enjoy Norway.
- Cooperation with cabbage producers and the Information Office of Fruits and Vegetables gives good results. We continue to invest further to promote Norwegian fruit and vegetables more clearly in shops. Here there is the potential for both increased production and greater sales. And as an Oslo girl, I have the right to say: Dear Oslo folks, you can buy more Norwegian products and not get beaten by the rest of the country when it comes to Norwegian preferences in shops, Sundqvist concluded with a smile.
Better cooperation
- The fact that the industry collaborates and conducts this type of campaign has great advantages for Norwegian production and self-sufficiency. Cabbage is a good example, but this type of collaborative campaign can be carried out with great success with other Norwegian products. Fruit and vegetable producers are on the list for future collaboration between the producers and Nyt Norge, said Guttorm Rebnes, director of the Fruit and Vegetable Information Office.
About the survey. The facts
Nutrition Facts which is the most comprehensive study Norwegians regarding eating habits and attitudes towards food in Norway. The study has been conducted since 1987 and provides data on a unique and solid basis. They enable capturing both long-term trends and short-term changes. Over 3000 people take part in the survey. Listefakta is owned and conducted by the analytics company Ipsos.
Source: frukt.no
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