. Kiwi lowers the price of sugar-free cola. Its competitors follow closely behind.
Kiwi Chef Jan Paul Bjørkøy Says To Counter Frontier Trade Dropped Price Of 4 Pack 1,5 Liter Coca Cola Without Sugar from 69,90 to 39,90.
- Soft drinks are the most important bait in Swedish cross-border stores to get Norwegians to shop in their stores. That's why we start there.
- We choose two four-packs with Cola without sugar and Pepsi Max, because we also want to help people to an even greater extent choose a healthier and sugar-free variant.
Coop and Rema live up to the price
When Coop heard about Kiwi's pricing policy, it didn't take long before they decided to level the price as early as Monday night. Likewise Rema 1000.
- Additional price cuts also. You don't have to go to Sweden to get cheap Coke. However, it caused great concern from Swedish discounters, says Bjørn Takle Friis, Coop's media director.
"The Rema 1000 will of course have the lowest prices on all sugar-free drinks and we are lowering prices tonight," writes Communications Manager Hanne Knudsen.
Alerts for more price cuts
Bjørkøy in Kiwi says he knows the swallow doesn't bode for summer and that there are other goods, including Systembolaget, which has many Norwegians crossing the border now despite the threat of a pandemic.
- There is nothing we can do with these goods, but this is our first step. In the future, we will consider doing the same with other goods that attract Norwegians abroad, says Bjørkøy.
The price of Cola without sugar in Kiwi has dropped sharply since the New Year. In January, the fixed price for a 4-pack was CZK 99. In February it was reduced to NOK 89 and in April it was given a new fixed price of NOK 69,90.
From tomorrow on June 29.06, the price will be 39.90.NOK for a 4-pack
The price of Pepsi Max was 87 kronor since April, but is now dropping to 49,90.
. Constant discount
- In Sweden, the price of a four-pack is often 29,90, but this is usually the asking price at cross-border stores. When we now cut Cola without sugar to 39,90, it is a fixed price, not a short-term offer, says the Kiwi boss.
