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Ikea in Oslo - a new store? Where is the problem?

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Ikea in Oslo – new store. We have known for a long time that Ikea is extremely popular in Poland. This store, especially on weekends, attracts a large number of customers who like to decorate their houses and apartments in the "Ikea" style. We are talking about both furniture and accessories - kitchen equipment and small elements for the living room and bedroom that add an intriguing character to the interior. In Norway, the situation is no different - three points in Oslo have already had to be closed. A year after the last liquidation, the manufacturer returns with the intention of building a branch store on Oslo's most popular street. Will the idea work this time?

Ikea in Oslo - a new store? However, not entirely ...

Can you already imagine yourself walking through the huge Ikea store in the center of Oslo? Unfortunately, this vision will not come true. At least for now. The new "Ike" punk will be a typical "showcase". Exhibition of the most popular furniture, accessories and additions. A potential customer interested in purchasing will be able to come to the site to see the available assortment and see it in person. You will also have the opportunity to verify your needs and requirements with the furniture package available at the exhibition. Anyone interested in a given product can place an order.

How will the project be received?

Ikea in Oslo – new store? it is expected to launch in February 2020. Service centers in Tromsø, Ålesund and Skøyen (Oslo) have recently been closed as a cost-cutting measure. They were not profitable. The absolute advantage of this solution was the ability to arrange the entire interior - colloquially speaking, from A to Z. Unfortunately, you could pick up the product there, but you could not purchase it. For this reason, these points did not generate any new profits. Will the plan work now? We don't know that yet. A downtown showcase isn't a bad idea considering most traditional warehouse stores are located on the outskirts of cities. The trip is then more time-consuming. Everything would be within reach in the center of Oslo.

Worth reading: How Much Does It Cost to Live in Norway? We answer

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