Let's start with who I am first.
A copywriter is a professional who writes clear and well-structured texts for sales or marketing purposes. Very often, such texts are written to cause, evoke a specific action in the reader. My name is Jakub Kaszuba and I specialize in industry copywriting.
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An investment in content
Companies that invest wisely in copywriting do so for several important reasons. A talented copywriter can turn your good ideas into a great-looking text that perfectly illustrates the benefits of buying your product. If the customer understands why they should choose your product, they are more likely to spend money on it.
A well-written text (or as it is called "Copy") can increase revenues by as much as 100 - 200%. All this thanks to the fact that a good copywriter will help you create a unique brand and "message" of your company for a potential recipient.
Error in strategy
Many people criticize copywriting. The reason is that they themselves are able to create the best advertisement for their product, because they created it. Many manufacturers think so. Sensible business owners can see that they are often too emotionally attached to their work to accurately describe it to someone who has not heard of it.
A copywriter can provide constructive criticism and present the case from the perspective of a potential client. Even the best product will not sell if potential customers decide that it is not worth their attention and thus money.
The choice is yours.
In conclusion, copywriting allows you to create a loyal customer base, attracts new ones through reliable text and understanding customer psychology, and allows you to potentially increase your income.
