From year to year, we pay more and more attention to what we eat. We want to eat tasty and healthy. Delicious meals and drinks are also a great addition to socializing with friends and acquaintances. According to statistics, a large part of the population in Poland goes to dinner at a restaurant at the weekend. During the week, we also eat out more often - we spend more and more time at work, so we want to save it on preparing food at home. In Norway, we usually eat a meal at home? How does a well-known restaurant chain want to encourage people to go out in the city?
The Los Tacos restaurant chain is fighting the crisis. Eating out in Norway
In Norway, however, it is completely different - eating in restaurants is very expensive. This is quite an expense. This also applies to alcohol prices. The well-known restaurant chain Los Tacos has seen a decrease in the number of customers in its Norwegian restaurant. The company decided to refresh the menu and propose a promotional beer price to encourage people to visit Los Tacos. How will it work in practice?
How to encourage Norwegians to leave the house?
The Los Tacos chain is constantly expanding. Until the end of 2019 In Norway 12 new premises will appear in various locations in Norway. How to encourage Norwegians to... social gatherings in the city? The brand's management announced a promotion for burritos, which are a real gem of the restaurant's menu, and a promotional price of beer until 21.00 p.m. The head of this restaurant chain believes that a meal with a drink should not be included within NOK 400-1000. Then Norwegians will want to eat out.
Skeptical experts!
“Cheap beer prices will attract customers, but only for a while. In the long run, this may be an unprofitable strategy. " - emphasizes Sigmund Festøy from PLot, which has been researching the development of the industry for many years. He also emphasizes that such a solution can divide customers. Customers who come for a beer with friends may not be the ones who want to eat dinner in a friendly, relaxed space.
Is this idea will come into force? What effects will it bring? Time will tell.
Source of information: https://e24.no/
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