- Finally, we have a powerful remedy against the unhealthy pressure on a perfect body to which children and adolescents are especially exposed. Marked must show that the people in the ad are graphically altered, says Kjersti Toppe, Minister for Children and Families.

Anyone who advertises something commercially is now required to tag the ad if something has changed graphically in the ad. This applies to photos, images or videos. It involves changes in a person's size, shape, or skin. The obligation also applies to influencers and other people posting advertisements on the Internet and social media.

The standard designation has now been prepared

Both the person who creates the advertisement and the advertiser, i.e. the person who wants to earn money from the sale, are responsible for marking.

- Presentations on how an ad should be tagged have been consulted and the ministry has now prepared a standard sign that will be used to tag an ad, says Toppe.

The mark should cover about 7% of the image area and should be in the upper left corner of the advertisement. The standardized label can be downloaded from the sites Norwegian Consumer Agency.

From 1 July this year. an order to mark retouched advertisements will be introduced

The Norwegian Consumer Agency must enforce labeling rules. If Norwegian Consumer Agency finds out that the ad has not been marked, will inform the advertiser (e.g. influencers) about it and may decide to mark the ad. If the advertisement is not marked, the Office will impose a fine or an offense fee.

Source: regjeringen

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