Tesla proved to be a concern that offered a year of free charging at Supercharger stations for newly acquired vehicles. It was undoubtedly a strong point of their offer and an advantage that encouraged people to buy electric cars from this manufacturer. However, nothing lasts forever, as drivers are expected to find out on September 16.
As it was before
Initially Tesla guaranteed new owners Ebili free for life battery charging. A little later, a free limit of 400 kWh per year was introduced for Models S and Nevertheless, buyers of new copies still received a "reference code" that they could share with five of their friends. It guaranteed free and unlimited access to Superchargers - a dedicated and fast charging station. The most expensive version of the Model 1 could also benefit from these privileges.
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Everything's going to change
The reference codes will expire on September 16th. In practice, this means that it will be the last day when Tesla owners will be able to use the Supercharger station free of charge. In return, drivers will receive a voucher worth between $ 100 and $ 800. This makes it possible to recharge the car with 570 kWh of electricity. Contrary to the company's announcements in August, the voucher will not meet the annual demand for electricity for Tesla.
How will this translate into sales?
Currently, Tesla has the best technological solutions in the field of electric vehicles. New customers were attracted not only by the excellent ranges, but also by the idea of charging a new car for free. The recommendation system was not without significance, as it enabled, inter alia, Receipt of a set of 21-inch Arachnid wheels, which are not available as standard sales.
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It is worth noting that Tesla's position may be shaken. Their vehicles are not the cheapest, and the competition is constantly trying to catch up with the leader. It intends to improve its ranges, among others Ford, which at the same time wants to introduce 16 fully electrified models to its permanent offer. It is also worth bearing in mind the Nissan concern, whose Leaf model is becoming more and more popular in the compact ebile segment. How will the change in Tesla's policy affect its share in this industry? We should find out about it in the coming months.
