Nobody will deny that Google and Facebook are the biggest giants of the modern Internet at the moment. To the big two, we can certainly add Instagram and Amazon, which is gaining new customers by storm - not only in Norway itself, but also around the world. It's worth noting that Google and Facebook both account for around 60 percent of the digital advertising market in Norway. The costs of the displayed advertisements are covered by Norwegian companies. Many companies have said firmly "enough!" The fight against Facebook and Google continues!
Fight against Facebook and Google. For the sake of domestic enterprises!
The strength and power to break through the internet giants is growing every year. We choose online shopping, we invest in advertising on popular social networks.
“We cannot sit still and watch a situation where billions of Norwegian kroner are flowing into the accounts of foreign players who also do not pay large taxes. We must start a closer cooperation to strengthen our own interests in the fight. "- Ketil Solvik-Olsen for Nettavisen.
Why is Norway fighting against Facebook and Google?"Fight Back" - "lifebuoy" for Norwegian companies
Former Transport Minister Ketil Solvik-Olsen will lead the Norwegian Fight Back initiative. This is a special initiative against Google, Amazon and Facebook. Details of the entire project will be presented tomorrow (August 15.08.2019, XNUMX) - on Arendalsuk(Arendalsuk) Arendal) -called political festival. The entire implementation will be possible thanks to cooperation with the start-up company Aispot.
“Google and Facebook are companies that really drain the Norwegian market. Of course, what they do is not forbidden, but their dominant position on the market does not have a positive effect on the functioning of Norwegian companies. " - says Solvik-Olsen.
Fight against Facebook and Google - in defense of small shops.Support app for family shops and service providers
One of the ideas that will be presented will be a special bringing together application small and large companies. The initiative is intended to protect small stores from liquidation. In the United States, we are already seeing many brick-and-mortar stores losing the battle against e-commerce.
Be sure to read: Advertising in Norway - promote your company with Radio Wataha!
Fight against Facebook and Google - no advertising budget
The biggest problem of small shops is the lack of adequate financial resources for professional promotion. Small stores cannot afford large-scale advertising, let alone create a special application that would be targeted at the customers of a given store or chain. Former Transport Minister Ketil Solvik-Olsen provides assistance to local and national businesses.
Why is it worth shopping in small stores:
- you support national and local companies,
- you often buy in family businesses with tradition,
- products from proven sources,
- unique goods - different from the great tycoons.
Could you add anything from yourself to this list of virtues?
Worth reading: Food products in Norway are the most expensive in Europe!
