The government's Matnasjonen Norge strategy connects and highlights the links between food business policy and public health policy.
A food system that protects the three dimensions of sustainable development. (environmental, social and economic). It lays the foundation for the development of a strong food nation and is therefore a fundamental prerequisite for further work with Matnasjonen Norge.
Food and drink production is important for the labor market and value creation
Food and drink production is important for the labor market and value creation. Almost 210 employees in primary industries in the food industry and other sectors of the food and flour industry generate a total value of over NOK 000 billion per year.
The seafood industry accounts for an annual export value well in excess of NOK 100 billion. Over the past 10 years, the development of local food means an increase through food trade by 156%. In 2020, the total value of sales of local food and beverages through both food and catering trade amounted to NOK 11,8 billion.
The food sector must be innovative. Collaboration and building a common reputation
The strategy will provide a common starting point for strengthening the value creation potential of Matnasjonen Norge. The potential of our marine and land resources must be put to good use and put into context. The food sector needs to be innovative and adaptable to respond to societal needs and consumer preferences. Other parts of the business community, such as technology and service providers and tourism (the catering industry), are also important in the development of Matnasjonen Norge. Therefore, the strategy emphasizes the importance of effort and cooperation in traditional sectors. By working together and building a shared reputation, overall competitiveness can be strengthened.
It is about safe and clean food, a healthy diet, and public health
- Matnasjonen Norge means creating value and jobs all over the country. In agriculture, fishing and aquaculture, industry and the food and food industry. It is about safe and clean food, a healthy diet, public health, food enjoyment and culinary culture, food and tourism regions and overall development potential in these areas, says Olaug Bollestad, Minister of Agriculture and Food.
- A healthy diet, culinary culture, pleasure from eating meals are important for good health and quality of life for both healthy and sick people. Although many people in Norway have a healthy diet, we face major challenges, says Minister of Health and Welfare Bent Høie.
Meeting with the chairman of the Reindeer Meat Market Committee
On March 2, Agriculture and Food Minister Olaug Bollestad met John Anders Lifjell, chairman of the Reindeer Meat Market Committee. The aim of the meeting was to discuss the involvement of reindeer breeding in the continuation of the strategy for Matnasjonen Norge.
The reindeer breeding industry is an important player with its unique resources
- Reindeer farming is a natural and important part of Matnasjonen Norge, both in terms of food and tourism. Matnasjonen Norge must be built jointly by industry itself, the public sector and the voluntary sector. The reindeer breeding industry is an important player with its unique resources. Therefore, it is imperative to engage in dialogue with players in the reindeer farming industry on how the industry can actively contribute, and what challenges and opportunities exist, says Agriculture and Food Minister Olaug Bollestad.
All actors in the food and travel industries are encouraged to take responsibility for strategy development
At the meeting, the Marketing Committee was asked to provide information on players in the reindeer breeding industry. Who can also act as a contact person with the ministry in relation to the continuation of the strategy. In addition, all actors in the food and tourism industry are encouraged to take an active role and take responsibility for the development of Matnasjonen Norge. Based on the framework outlined in the strategy.
Reindeer farming can be an exciting area for businesses in both the meat and tourism industries
- Reindeer farming can be an exciting area for businesses in both the meat and tourism industries. I would especially like to highlight actors such as * Davvi Siida and * Røros. These companies have grown over time. According to the market, and are built on the basis of our solid knowledge and experience based on our own reindeer breeding. They were innovative and have already received several awards and positive interest. Which had effects at local, regional and national levels. Experiences, as with these types of companies, will be important to include in the continuation of the nutritional strategy, says the head of the Marketing Committee John Anders Lifjell.
The strategy for Matnasjonen Norge was prepared in cooperation with three ministries
The strategy for Matnasjonen Norge was presented on February 12 and was prepared in cooperation with three ministries. The Ministry of Agriculture and Food, the Ministry of Trade and Industry and the Ministry of Health and Welfare. The aim of the strategy is to bring together and visualize the policies of the three ministries in a common framework.
Health and healthy food are paramount
A healthy diet, nutritional culture, enjoyment of food and meals are important for good health and quality of life for both healthy and sick people. Although many people in Norway have a healthy diet, we face major challenges. For example, only one in five adults eats the recommended amount of vegetables, fruits, and berries. We were also unable to reduce the incidence of overweight and obesity.
The government's dietary efforts are mostly anchored in the government's Better Nutrition Action Plan (2017-2021, extended to 2023). Where children and adolescents are important target groups.
* Davvi Siida is a Sami travel company dedicated to the organization of natural and cultural experiences based on the Sami culture.
* Rørosrein is a family business of two southern Sami families that farms reindeer in the Røros region.
